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Is internet advertising targeting really bad? If not how come this web site knows my age and just served me an ad for Depends Briefs?

I don't fit the demographic for adult diapers, based on my age, maybe if I were several decades older, but not now. Does the internet know something that I don't?
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tagadvertising
categorytechnology
typeunderstand
tynamite
tynamite's avatar No. Using behavioural targeting in order to build a demographic of a person is majorly flawed

Nowadays nearly all online advertising companies that use behvioural targeting share profile data with each other about people, to better build a demographic of the people that use their websites, in order to bring better targeted advertising. They do this in a program called AdChoices. Facebook is not included in this as their adverts don't have behavioural targeting.

adchoices icon
Look familiar?

Google and Microsoft participate in this. If you click AdChoices in their banner adverts, you'll see this page.
http://support.google.com/adsense/bin/static.py?contact=abg_afc&hl=en-GB&page=ts.cs&rd=3&ts=1631343
http://choice.live.com/

Consumer information here http://www.youradchoices.com/
List of participants http://www.aboutads.info/participating
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Richer people have better health.

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