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What allows Amazon to be so innovative?

Of the first-wave internet companies, it's arguably the only one that's still poised to take over new markets.

This is a follow-up question to What are the best examples of large companies innovating effectively?
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tynamite
tynamite's avatar They have an alternative view to growth and emerging markets.
When they acquire a company, rather than seize all its assets for itself (Amazon), and shut down the acquired company, they instead leave it running.

Amazon believes that they can provide better customer satisfaction and profits by keeping both companies running, using their newly acquired technology/market share, and instead running two competing services of the same thing. This new/improved service would be run by Amazon. This is why Amazon doesn't merge with the ecommerce stores it buys. They believe that if they improve Amazon, Amazon will prevail, if not, both companies can still have their successes.

Such values are what make Amazon more committed to customers rather than profits, for their priorities.

Also that Amazon.com expands in 4 new markets every 5 years also helps.

Update

How Amazon Controls Ecommerce (Slides) | TechCrunch
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What's an assertion, and what should I type in?

Compesh is a question and answer (and debate) website, so before you make a debate, you better learn what an assertion is. I suppose you already know what a question is, and that you've typed it in the box. ;)

An assertion, is basically a statement you can make, that is either true or false.

Richer people have better health.

The question for that would be, Do richer people have better health?

And don't forget to make your assertion, match your question.

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