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What could Google do by downloading and storing all the Facebook graph data?

Now storing data is allowed under Facebook rules. This is a follow-up question to What should Google do to completely overhaul its social strategy?.
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tynamite
tynamite's avatar The purpose of Google+ is to harvest your Likes, so that Google can give you more relevant advertising.

Go to Google and search for iPod Nano, and look at how many adverts you get.
Now go to Google and search for Eygpt Terrorism, 9/11 Memorial, Tiger Woods Affair, and Julian Assange Extradition, and look at how many adverts you get.

The most popular news stories in the world, and Google cannot give you relevant adverts for this.

Why is this?
Hmmm.

This is because Google can only give provide users behaviourally targeted adverts. However Facebook can provide users demographically targeted advertisement. Google advertising harbours intent, whereas Facebook advertising generates intent. Facebook advertisers unlike Google, can make people interested in things they never knew they wanted.

If Facebook's TOS allowed Google to harvest the likes of publicly available users, you would see adverts for every Google search you make. Until that happens, Google will heavily persue making Google+ popular.

Which do you think is more valuable? Harbouring or generating intent? Behavioual or demographical targeting?
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Compesh is a question and answer (and debate) website, so before you make a debate, you better learn what an assertion is. I suppose you already know what a question is, and that you've typed it in the box. ;)

An assertion, is basically a statement you can make, that is either true or false.

Richer people have better health.

The question for that would be, Do richer people have better health?

And don't forget to make your assertion, match your question.

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