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How can we get more women to apply for jobs at our tech company? What does a female engineer look at when considering a place to work?

Our company (Spotify, in this case, but this would apply to many companies) enjoys a great deal of geographical and cultural diversity which has turned out really great. However, gender diversity doesn't seem to happen as naturally, especially on the engineering side. Our main bottleneck is that we're simply not getting many applications in the first place*. What can we do to fix this? If you are a female engineer, what are you looking at when considering a place to work? When considering Spotify, what are things that turn you off from working here, and what are things that we could do or show off better?

* Of course one could argue that so few women study Computer Science/IT and similar subjects, but they are definitely out there, and they are great, and we want to hire them.
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tynamite
tynamite's avatar Go to conferences and get out there!
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Richer people have better health.

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