Are womens' cosmetics price expensive?

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I just saw my girlfriend pay $30 for something called loose powder (whatever that is). I said, "Let me see the box."

It read, "Net weight 3/4 oz." (yes, the slash is in the right place)

This product is $3 for 9 oz. I'm missing something, but don't know what. If you knew it costs the manufacture $.50 to make the product, why would you still pay these outrageous prices ($30, in this case)? I don't get it. Is it because I'm a man and can't possibly understand? Please try, if you would be so kind. :)

johnsons baby powder

As a side note, she quickly dismissed my suggestion for buying Wal-Mart branded "loose powder."

Okay, okay, not quite $.50 (just to be fair), but a much healthier (some might say "greedy") markup than other retail products.

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tynamite

Cosmetics such as talcum power is expensive, because it's the sort of thing that people would only have to buy not so often, like 1-4 times a year. This is why the manufacturers give them expensive prices - to make up for all the times that you wouldn't have paid it every week/fortnight/month.

Women don't buy the same cosmetics every fortnight or month, so thanks to their expensive prices, you might as well be. It makes perfect sense.