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What's the best way to answer the VC question, “What if Google enters your space”?
Given the fact that the Technology Product made by the startup belongs to a vertical of the search engine. Something Google hasn't done it yet.
technology
advice
tynamite
My answer would be that I would provide loyalty, usability, community, design, and specials to offer a competitive advantage. If all else fails, I would commission a drama for the 16-24 demographic and have it sponsored by my startup.