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Why is the volume increased on TV commercials?
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tagtelevision
tagadvertising
tagold media
tagchannel 4
categorymedia
typeunderstand
tynamite
tynamite's avatar Advertisers DO make their adverts louder than the actual tv programmes. Channel 4 acknowledges this, and changed their FAQ from saying that they condone it as television broadcasting is highly competitive, to changing their mind by blocking it with a volume leveller.

They do this because tv advertising revenue is decreasing each year because of New Media such as social media and Facebook. Reality tv is helping to reverse this trend.
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