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Why isn't marketing more automated yet?
Marketing automation is a hot topic, but an executive from a leading vendor recently opined privately that marketing automation consulting and services revenues are so far greater than those generated by the software itself. This executive added that marketing is "a last bastion" of automation in many if not most companies. Why do you think this is, and what can vendors, influencers and marketers themselves do to change the game -- if they should do anything?
technology
understand
tynamite
It is. It's called online marketing.