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How do you successfully launch a blog? What are the best launching & marketing practices? Specifically, for a business blog.

We are launching a business blog in a couple of weeks and I would like to know the best practices on launching & marketing the blog.
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tynamite
tynamite's avatar First things first, sort your design out. You could be educated or rich, but you ain't fooling anyone with your free Wordpress theme. You need to present your information in a way that matches the style and theme of your editorial content, so if the internet fails you, get a custom theme designed for you. As Mike Skinner said, how you present your music is as important as the music itself. A design can also dictate how people browse your site, and if categories are important.

Secondly think about your target audience. There's no point in writing what you feel, if you don't have a demographic in mind for who would like your work. It's not about selling out or providing fanservice, but instead knowing who to cater to, so you can be challenged by your readers and maybe have pressure put upon you to be good which will later inspire you.

Next, think about retention. If you write content that people like, there's a good chance that they might want to subscribe for further updates. Too many blogs run the mistake of making the sharing buttons too in your face, or hidden so people can't find it. Nowadays blogs have Twitter accounts as not many people use RSS nowadays, due to the lack of good readers on the market. Google Reader is dead. Some blogs have mailing lists, for the people who like updates in their email. Some people get upset when blogs don't update quick enough, so it's important that you create ways to follow-up with your readers.

Also you should read blogs that are similar to yours, so you can get ideas. As blogs are proliferated and content is copyrighted, it's not exactly like you're going to be pirating someone else by seeing how other blogs do it, are you?

Always remember to avoid the how-to-blog blogs. Last time I checked, they were like crack.
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