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Why did Twitter acquire Tweetdeck?

http://techcrunch.com/2011/05/23/twitter-buys-tweetdeck-for-40-million/
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tynamite
tynamite's avatar God knows. They already brought a popular Twitter client called Tweetie, and called it Twitter for iPhone etc. I guess that Tweetdeck targets the market of businesses, by its full screen layout, and emphasis on using multiple Twitter accounts.

Also note that this is coincidental with Twitter unfairly deprecating xAuth for third party twitter applications. Read more about that here.
http://daringfireball.net/2011/05/twitter_shit_sandwich

Twitter earlier told application developers to stop making new Twitter clients. Twitter says that they're oversaturating the market, and not innovating.
http://www.readwriteweb.com/archives/twitter_tells_developers_to_stop_building_twitter.php
http://www.readwriteweb.com/archives/just_how_popular_are_unofficial_twitter_clients.php

Maybe they're trying to create vendor lock-in.

It looks like Twitter has got a new management style, and as its too early on, we don't know exactly what that is. How is Twitter going to compete with UberMedia next?

Update:
See the link below at how Twitter is killing off their ecosystem.

http://blog.corywiles.com/to-kill-a-mocking-bird-called-your-twitter-ap

I guess we'll have to wait and see.
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